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November 2, 2016
By: TOM BRANNA
GERMANY: Hair care company Alpecin is the title sponsor of the Katusha-Alpecin elite cyclists team for the 2017 season. “By joining forces with Katusha-Alpecin, which will be a Swiss-based international cycling enterprise in the future, we are gaining access to enormous opportunities for delivering our brand message,” said Eduard R. Dörrenberg, managing partner of the family-run hair care manufacturer.
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